Free Templates and Tips for Business Video Makers
Making a corporate video is probably the best way to introduce your business, your employees, and your corporate culture. You can use it as a corporate video profile or upload it to your company’s YouTube channel or Facebook community. Showing a corporate video presentation to your customers can help improve brand trust and loyalty – if customers can see and appreciate the people responsible for making the product, they will develop a closer attachment to the brand.
Corporate video production is not that easy – many people hire a professional videographer and a script writer. But you can also do everything yourself if you have the time. To simplify the process, you can use our online video templates and learn from the useful tips below.
Marketers and Customers on Video Effectiveness
of marketers say videos help users understand the product better
of customers say a video has convinced them to buy software
of customers prefer to learn about a new product or service through a short video
Want to make the perfect video for your company? Read these top tips from experienced corporate video makers.
1. Define Your Audience
Who is your target audience? Are you making a video for your customers, business partners, or colleagues? You can try to make an all-in-one video for everyone, but that may make it difficult to highlight the key message and reach your goals. When you’ve decided on your audience, move on to the next tip.
2. Think About the Key Message
It is important to build your video around a specific message that’s relevant to your target audience. If you make a video for your prospects and customers, show them the benefits they will get from working with your company and your products. Business partners will probably want to see a company introduction and learn more about partnership opportunities. Employees will likely be most interested in recent company achievements and acknowledgment of their contribution to the success of the business.
3. Tell a Visual Story
Generally, people receive information more effectively if it contains some visual materials. Mix up your narration with demonstration videos, animated diagrams, callouts, or even funny GIFs – just make sure your audience won’t get bored while watching.
4. Make It Personal
Try to be as honest and transparent with your audience as possible. If you’re creating a video for prospects and customers, make them feel connected to your brand: tell them about the good things you believe in, explain your company’s mission, even show some interesting facts about the personal lives of your employees (with their consent, of course).